I am emotionally distraught after yet another senseless murder of a Black American. This devastating time has highlighted the pain and fear that our Black community members grapple with every day. It is difficult, painful, and frustrating to watch this unfold yet again. We must do better as a nation, as a company, and as human beings. That begins with listening in earnest, learning from the past, and taking action to fight for racial equality.
In times like these, community is paramount, and I want to take this moment to reaffirm our commitment to you, our community of parents, educators, and caregivers. Thank you for trusting us and for entrusting your young learners to us. The responsibility we feel to them and to you inspires us each day. We believe our mission to empower kids to shape the world around them and within them is more important than ever. We will continue to work in partnership with you, every day, to enable your kids to create a braver, more understanding, and equitable future.
We approach this hard work with humility and an open mind and heart. We commit to producing new content that develops and supports antiracist learning, and we will remain steadfast in tackling the most difficult topics in a voice that speaks to kids. We stand in solidarity with the Black community in declaring that Black Lives Matter.
Our founder, pediatrician and immunologist Dr. Avraham Kadar, saw that his young patients had better health outcomes when they understood what was happening in their bodies. They felt less afraid and were empowered by their newfound knowledge to take action. We take this inspiration to heart with every topic we cover.
To help you engage in essential conversations with kids, we have made a selection of resources available on BrainPOP and BrainPOP Jr. via our most recent blog post, “Free Resources for Supporting Antiracist Education.” It takes a historical perspective on institutionalized racism and the fight against it, and highlights courageous activists who have changed the world for the better. We also want to know what’s on your kids’ minds. I invite you to share their questions and thoughts with our team through this anonymous form. We hope these free resources will open the door to meaningful discussions that inspire kids to become change agents who ask the tough questions, speak out for justice, and push for progress.
In grateful partnership,
Chief Executive Officer